A wireless charging service for mobile devices, heroing a charming brand identifier, full of personality.
A bird, a dolphin? Perhaps a combination of the two. Osmo isn't a definitive anything, which I think in many ways adds to his charming nature.
In creating a flexible, living mark it enabled the opportunity to both enrich advertising with tailored messaging, as well as creating a sense of engagement with customers. A nice outcome of pushing the creative and expanding on the expected.
Created while working at SomeOne.