2017 Type R
This years Honda Civic Type R seriously packs a punch. At 07:43.8 it is the quickest car in its class around the Nüburgring. I was fortunate enough to lead the design both on the launch direct mailer and accompanying animated email.
Using kicked up dust as a representation of this cars launch and speed, I was really able to push the creative both in print and digital to build a Sense of reveal and excitement.
In a true teaser style the first page reveals nothing other than the hint of the infamous red R on the front of the car. Opening this reveals a slight parting of the dust showing more of those angular body lines before finally displaying the hero image and accompanying text.
Above photos by the very talented Daniel Malheiro, successfully capturing the level of depth and reveal.
Balancing typographic layout cues from the rear valance with crisp close-up photography, the further double page spreads detail the stand-out features of the Type R.
And finally I created the accompanying email template and revealing typographic animation. It was great going from print to digital and challenging ways to best utilise my graphics.
Created while working at Elvis Communications.