The 'Tales of the Cocktail' travelled from New Orleans to Edinburgh and needed a suite of promotional material for the featured event, Dynamic Duos. This saw world-renowned bar tenders travelling to Edinburgh for guest shifts at some of the best cocktail bars in the city.
With the focus on two things coming together there was immediate fun to be had with the idea of duality – adding a slight spin by subtly referencing traditional fight style posters.
Taking inspiration from the base shapes and colours of the participating drinks brands, myself and co-designer Rosie Lewis created six duelling background graphics. By creating a suite that moved from one poster to the next it meant they looked great both independently or when sat together as a collection.
It seemed only appropriate to finish these off by taking and implementing typographic cues and image treatment styles from traditional fight style posters. These were loved by the client and made for a great event.
Tales On Tour - Programme City Guide
Following on from the success of the Dynamic Duos, I was asked to create the city guide for the overarching Tales of the Cocktail, a nice tri-fold handout laying out the days events.